Good hotel design is becoming more affordable, and it’s about time. As someone who spends more than their fair share of time living out of a suitcase, finding an affordable hotel (eg, within expense account limits) with a boutique feel is a nice change from the carbon-copy hotels that exist across the country.

This week I faced a conundrum. My client was in Basingstoke, about 45 minutes from central London by train. Basingstoke, for those who don’t know it, is a relatively industrial town with lots of mid-tier companies calling it their home. Consequently, there are quite a few business travellers spending the night on any given day.

There are two major chain hotels in Basingstoke – a Hilton and a Holiday Inn. Both wanted over £150 per night for a room, and according to most of the web reports I could find, both were absolute dumps – 1960s motels which had been franchised in the 80s, with little improvement since then. Anecdotal reports from my client confirmed my suspicions: I knew exactly what to expect before I’d even set foot inside the door.
I’ve stayed in hotels like these across the world.

By chance, we’d had a management team away day the previous week, held at the new Park Plaza hotel just opposite Parliament and right on the river. We’d selected the hotel because they’d offered us a good conference rate, and the hotel itself was lovely.

A cunning Plan B emerged. Stay at the Park Plaza, just beside Waterloo, and catch the train each morning. Room rates at this 4-star hotel were only £119 per night. The rooms are all very modern, spotlessly clean, and very well designed with all the toys. I had a mini bar, flat-screen TV, DVD player, and a river view to top it all off. There was a great cocktail bar downstairs and a Latin-Japanese fusion restaurant off the lobby. They served sushi from a Nobu-trained chef.

Is it the greatest hotel I’ve ever stayed in? No. Customer service could use a little work, and the location isn’t the most convenient for public transportation. But for £119 per night in Central London, it must represent one of the biggest bargains around. And a welcome change for a weary business traveller.

Park Plaza Riverbank

Park Plaza Riverbank

Park Plaza Riverbank

Park Plaza Riverbank

Park Plaza Riverbank

Park Plaza Riverbank

Park Plaza Riverbank

Park Plaza Riverbank

Park Plaza Riverbank

The restaurant in the Park Plaza Riverbank

Park Plaza Riverbank

A working man’s dinner — a gin & tonic and a few bar snacks

Park Plaza Riverbank

My light reading for the evening. After a gin & tonic or two, “SPIN” selling takes on a whole new meaning. It literally spins.